Frequent flyers are identified as those who take four or more airline trips per year. Many airlines have frequent-flyer programs designed to encourage airline customers enrolled in the program to accumulate points (also called miles, kilometres or segments).
Frequent flyers are the most affluent travellers, with 43% having an annual household income of $100,000 (£70,000) or more.
Frequent flyers are passionate about trying new products and services, and 17% of frequent flyers classify themselves as “early adopters,” meaning that they are the first of their family and friends to try a new product or service. Only 9% of average US and UK consumers consider themselves this adventurous- which means you’d secure an audience within airports if you have a new, innovative product to market.
68% percent of frequent flyers are between 25 and 54 years old, making the airport an excellent place to target this valuable demographic.
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