Frequent flyers are identified as those who take four or more airline trips per year. Many airlines have frequent-flyer programs designed to encourage airline customers enrolled in the program to accumulate points (also called miles, kilometers or segments).
Frequent flyers are the most affluent travellers, with 43% having an annual household income of $100,000 (£70,000) or more.
Frequent flyers are passionate about trying new products and services. Frequent flyers are trailblazers. 17% of frequent flyers classify themselves as “early adopters,” meaning that they are the first of their family and friends to try a new product or service. Only 9% of average US and UK consumers consider themselves this adventurous.
Persons 25 to 54 years old are the largest segment of frequent flyers. Sixty-eight percent are between 25 and 54 years old, making the airport an excellent place to target this valuable demographic.
Airline travellers are highly educated. Among frequent flyers, the likelihood of higher education stands at 71%, compared to only 49% in the average UK population.
Airline travellers, particularly frequent flyers, tend to be corporate decision makers.