Duty Free

When at the duty free phase of their trip, travellers experience moderate arousal, meaning that adverts with complex, verbal and informational messages are perfect for this stage. They are more likely to stop and interact with advertising as they pass through an increasingly relaxed are of the airport.

Why

An average of 37 minutes is spent whilst shopping in Duty Free with 55% of C-suite arriving early to browse in the Duty Free and additional 30% of passengers buy from duty free upon their arrival. Millenials, who represent roughly 50% of total travel spending, stated buying themselves a treat as an answer when asked why they visit shopping areas after passing through the security of an airport.

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