When at the duty free phase of their trip. Adverts with complex, verbal and informational messages are perfect for this stage. They are more likely to stop and interact with advertising as they pass through an increasingly relaxed area of the airport.
An average of 37 minutes is spent whilst shopping in Duty Free with 55% of C-suite arriving early to browse in the Duty Free and additional 30% of passengers buying from duty free upon their arrival. Your airport advertising campaign is bound to catch a numerous proportion of your target audience here.