Leisure travellers do so for summer vacations, multi-generational trips, weekend getaways and holidays, and accounts for more than half of all air travel.
The average dwell time of an average passenger at the airport is 2.5 hours, which allows opportunities for passengers to absorb the message and remember the brand in the future. Of leisure travellers, 71% say they have time to read advertising messages. Leisure travellers over 50 represent 44% of the footfall, 25% are 35-49, and 31% are 18-34 years old with 56& making up a traditional married couple
Most travellers will take at least one leisure trip in 2018, with an average of five or more trips expected throughout the year. 77% of passengers believe that digital signage could influence them to take action