Millenials are one of the largest generations in history, and are about to move into their years of prime spending. They were born between 1980 and 2000, and provide an audience that bases its main spending in the digital realm.
Millenial’s affinity for technology means that innovative digital advertising is likely to have a significant increase in response in comparison to static advertising.
Millenials (aged between 18 and 38) travel more than any other generation, including Baby Boomers, and they’ll likely travel more as their incomes and financial standings grow.
Thay have significant spending power, and are entering their peak earning, spending and travelling years. By 2020, Millennials will account for 40% of discretionary spending, replacing baby boomers as the generation with the highest discretionary spending power; This will be up from 20% in 2013.
Millenials take an average of two holidays, and 5 business trips per year whilst 69% are employed full time with a high disposable income.