Airport terminals are where passengers transfer between ground transportation and the facilities that allow them to board and disembark from aircraft. Within the terminal, passengers purchase tickets, transfer their luggage, and go through security. The buildings that provide access to the airplanes are typically called concourses. However, the terms “terminal” and “concourse” are sometimes used interchangeably, depending on the configuration of the airport.
Smaller airports have one terminal while larger airports have several terminals and/or concourses. At small airports, the single terminal building typically serves all of the functions of a terminal and a concourse.
Some larger airports have one terminal that is connected to multiple concourses via walkways, sky-bridges, or underground tunnels. Some larger airports have more than one terminal, each with one or more concourses. Still other larger airports have multiple terminals each of which incorporate the functions of a concourse.
Terminals are the airports largest and busiest crossroads for countless demographics and cultures merging together in one place at one time. The chance to reach out to this diverse consumer profile is unparalleled in the airport advertising environment. The terminal offers a wonderful combination of emotion and people, everyone is on a journey and the airport is part of their story and a chance for advertisers to align their brand or message with this journey. The terminal offers spectacular advertising sites and opportunities.
If you’d like to know more about Airport advertising and what it can do for your business, get in touch with us today today via phone or online contact form.