Digital screens offer an exciting opportunity for advertisers to take their airport advertising campaign into the 21st century with a well-crafted digital screen advertising plan.
Digital screens are flexible and adaptable, offering targeted information which provides a responsive real time, flexible communication solution. They can broadcast valuable messages in real time, such as weather data, traffic and transport status updates, events information and even emergency messaging.
In addition, they enhance our partners’ own communication campaigns, reflecting the design and tone of other communication, and incorporating information from social media platforms.
Digital screens come in a variety or sizes and formats and vary from airport to airport these include:
Digital Screen Networks
A Digital Network, made up of beautiful 70’’ LCD screens, will allow your brand to grab attention even in a crowded and noisy airport setting. Network of screens also feature content management system, which allows tailored advertising in the form of targeted or live campaigns. For instance, the system can target specific flights from specific countries, change the creative from day to night, or broadcast live content.
These head-on view LCD screens can accommodate dynamic content and are available in nearly all of our airports. They feature industry standard 16:9 content for ease of graphics production.
One of our most sought after formats, Zeus is a network of ceiling mounted (suspended) digital screens with a head-on view that can’t be missed!
These concourse level video walls feature standard 16:9 graphic content to pair with Premier Digital, but offer much larger viewing areas.
Large Format Digital
We have deployed various sized elongated video walls. Most have a 3.5:1 aspect ratio (billboard format) to package outdoor with airport opportunities.
The vertical format is becoming more popular as it integrates perfectly with mobile video content. The screens can be different sizes (42”, 60”, 80”, etc.) but all can accommodate standard 9:16 content.
Baggage claim Digital
Baggage claim is the perfect place to welcome arriving passengers on digital screens. Our screens can accommodate dynamic content such as weather triggers, data overlays and real time updates.