Airport lounges offer passengers, comforts beyond those afforded in the airport terminal itself, such as more comfortable seating, quieter environments, and often better access to customer service representatives.
Airport lounges are essentially extensions of an airline’s brand. They provide exclusive services in a relaxing, sophisticated setting, away from the stress of the airport terminal.
Airport lounges are an expected and valued part of the travel journey and brand relationships enhance this experience through value-added products and services. This is a targeted, strategic and exclusive opportunity for key partners who understand the value of their brand and appreciate the needs of the premium lounge environment.
Travellers who use airport lounges are generally more relaxed, and are therefore in a state of mind which is more receptive to ambient media advertising.
Airport lounges provide an ideal setting for advertising:
- many opportunities for advertising (eg, posters, leaflets, TV, booths, events etc.)
- exclusive services provided will be associated with your brand