A Flight Information Display System covers everything that has to do with the display of flight information inside – and often also outside – the airport terminal.
FIDS are digital screens all around the airport terminal. From overview screens in the arrival & departure hall and screens above the check-in counters to screens at the gates and baggage belts. Ideally, every place where a passenger is expected to make a decision or to look for information would need to have one of more screens.
Advertisers themselves have approached FID/BID advertising from a few different perspectives. Because FIDS/BIDS are located in key parts of every terminal, savvy marketeers see the opportunity of an airport-wide network. Others see it as a perfect complement to their current static programmes, creating more of a domination effect.